Zalo
How to Manage Zalo for a Team or Clients: Official Account Admins, Roles and Access (2026)
How should several people manage Zalo for one brand?
Use a Zalo Official Account (OA) for the brand's work, and let each staff member sign in to it with their own personal Zalo account. Zalo's guide to managing OA admins says a business OA can be managed by many admins, up to 100 per OA, each given a role.
That avoids a whole team sharing one personal account. Zalo's business articles on the Help Center say that only one phone can be signed in to an account at a time, and none of the pages read on 3 October 2026 describe roles or permissions for personal accounts. The documentation is in Vietnamese, so the role names are given below in Vietnamese with translations, and other labels in English.
Personal Zalo versus a Zalo Official Account
| Point | Personal Zalo | Zalo OA |
|---|---|---|
| What it is | An account tied to one phone number at a time | A verified business account for connecting and interacting with Zalo users |
| Who can create it | A lawful phone number. Zalo does not support landline or VOIP numbers when registering | Only a Vietnamese phone number (+84) with a successfully verified personal Zalo can create and manage an OA, and a verified OA must submit its documents within 14 days |
| Several managers | No permissions model in the pages read | Many admins, up to 100 per OA, with 6 roles |
| How you sign in | QR code on Zalo PC or Web, phone number and password on the phone | Scan a QR code with a personal Zalo on the OA management site, or use the OA Manager mini app on the phone |
| Responsibility | The account holder | The owning business is responsible for managing all content it communicates |
The six admin roles in a Zalo OA
| Role | What Zalo's OA guide says it can do |
|---|---|
| Quản trị viên (Administrator) | The highest authority: manages the admin list, sends invitations to follow the OA, deletes the OA, and includes all other admin rights |
| Soạn nội dung (Content) | Manages general OA information, settings and menu bar, writes posts, sends broadcasts, views statistics and reports, answers customer chats |
| Phân tích viên (Analyst) | Views the OA's statistics and reports |
| Chăm sóc khách hàng (Customer care) | Answers chats, takes calls and views call history, but cannot use call settings |
| Nhân viên quảng cáo (Advertising staff) | Uses the features that support running ads for the OA on Zalo |
| Quản lý gói và liên kết (Packages and links) | Can open only two sections: package management and link management |
A sensible rule, which is a recommendation and not a Zalo requirement: give the least access that gets the job done. A person answering customers needs Customer care, a person preparing reports needs Analyst, and only one or two people should hold Administrator.
Inviting and removing admins: step by step
- Sign in to the OA management site on
oa.zalo.mewith your personal Zalo by scanning the QR code from the Zalo app, then pick the OA to set up. - Choose Management > Admin management (Quản lý admin).
- Choose Invite as admin (Mời làm admin) and enter the phone number of the person to authorise.
- Choose Check to see the Zalo account name, and confirm it is the right person.
- Pick the suitable role, then Send invitation.
- The invitee agrees on the admin-invitation screen on their phone. You then receive the result from the Zalo Official Account.
- To remove an admin, use Delete in the actions column, which also offers Edit.
On the phone, the OA Manager mini app replaced the older Zalo OA Admin app and runs inside Zalo with no download. On a computer, OA Manager is on the OA site.
OA rules the whole team should know
- Verification: the creation guide says to submit documents within 14 days, and Zalo OA usually replies in 2 to 3 working days, sometimes longer. The registration policy says an OA that does not submit within 14 days is locked permanently.
- Content responsibility: the owning business is responsible for managing all the content it communicates, and its documents must be complete, accurate, lawful and truthful.
- Four enforcement levels: a warning; ending service or limiting features; disabling the OA for 2 weeks, 4 weeks or permanently; restricting the partner from all Zalo OA services.
- Reasons for a lock: they include false or fraudulent-looking content, breaking posting and interaction rules, and an OA that has neither been active nor interacted with followers for 180 days.
- Messaging users: the policy prohibits false messages, messages that impersonate a person or organisation, and messages with unsuitable frequency, content or context.
Offboarding staff and handing over clients
- One personal Zalo account per person. Never share passwords or OTP codes: the terms say Zalo does not compensate losses from leaked account details or passwords that are not its fault.
- Keep at least two Administrators so one departure does not lock the team out (recommendation).
- When someone leaves, open Admin management and delete that admin straight away.
- For clients, let the client's business register and verify the OA, because Zalo ties content responsibility to the owning business. The agency is an admin with just enough access, and the client removes the agency's admins when the contract ends. The same ownership logic is described in managing multiple client ad accounts.
- Ask each person to link an email and switch on two-layer security on their own personal account.
If an admin cannot get in or the OA is restricted
- Cannot sign in to the OA site: check the personal Zalo account used for the QR scan. If it shows a warning or restriction, see the article on logouts and unfamiliar-device warnings.
- OA restricted or locked: the OA lock policy says to provide the OA ID and email or chat with the Zalo OA business team.
- Rules for personal accounts: see Zalo's rules on multiple accounts.
Where ADSSPEED fits
Admin permissions are handled by Zalo OA itself. Where each staff member or client has a personal Zalo for reaching the OA site, ADSSPEED can keep their working environments apart: a browser profile per person or per client, each with its own cookies, local data and settings, so their sign-ins do not sign each other out. Proxies can be set per profile or in bulk, and profiles can be opened, stopped and organised in bulk. Profile data stays on your own computer.
Use only accounts you own or are authorised to manage, and follow Zalo's rules. ADSSPEED is not affiliated with Zalo.
Frequently asked questions
What is a Zalo Official Account?
Zalo's OA registration policy describes it as a verified business account on the Zalo platform that helps a business connect and interact with Zalo users. It is separate from a personal account and can have several admins with different roles.
How do I log in to a Zalo Official Account?
Zalo's OA guide says you sign in with a personal Zalo account by scanning a QR code from the Zalo app on the OA site, oa.zalo.me. Only a Vietnamese phone number (+84) whose personal Zalo has been verified can create and manage an OA.
How do I add an admin to a Zalo OA?
Sign in to the OA management page, choose the OA, go to Quản lý then Quản lý admin, press Mời làm admin, enter the phone number, press Kiểm tra to see the Zalo account name, pick a role and press Gửi lời mời. The invitee presses Đồng ý on their phone.
What is the Zalo OA admin app?
Zalo OA Admin was the older phone app. Zalo's guide says the Mini App OA Manager replaced it and runs inside Zalo with no download. The same guide pages describe OA Manager on both computer and phone.
Is there a Zalo OA manager for desktop?
Yes. Zalo's management page says OA Manager lets a business run its OA on a computer, at oa.zalo.me, and on a phone through a mini app. Give each staff member their own admin role instead of a shared sign-in.
How many admins can a Zalo OA have?
The Quản lý Admin OA guide says a business OA can be managed by many admins, up to 100 admins per OA. Roles range from Quản trị viên (Administrator) to Quản lý gói và liên kết (Package and links manager).
Sources
- Zalo OA (Vietnamese): Quản lý Admin OA, managing OA admins
- Zalo OA (Vietnamese): Khởi tạo Zalo Official Account, creating an OA
- Zalo OA (Vietnamese): Chính sách về đăng ký và sử dụng tài khoản OA
- Zalo OA (Vietnamese): Chính sách về việc khóa Official Account, the OA lock policy
- Zalo OA (Vietnamese): Chính sách về tương tác của OA với người dùng
- Zalo OA (Vietnamese): Mini App OA Manager trên điện thoại
- Zalo OA (Vietnamese): Tính năng quản lý, OA Manager
- Zalo Help Center (Vietnamese): Lợi ích khi sử dụng Zalo PC với doanh nghiệp
- Zalo Help Center (Vietnamese): Giải quyết các vấn đề khi tạo tài khoản Zalo
- Zalo: Service Agreement, Thỏa thuận sử dụng dịch vụ Zalo, clause 3.4 on password security (Vietnamese)
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