LinkedIn Page Admin Roles: How to Give a Team or Agency Access Without Sharing a Login

How do you let a team or agency manage LinkedIn without sharing one login? #

Through roles. Each person signs in to their own LinkedIn account, and the Page, ad account or Business Manager grants that account a role. The User Agreement (effective 3 November 2025) says members agree not to share or transfer their account, and that the account belongs to the member even as against an employer. The LinkedIn Pages Terms add that each Page administrator must be a current registered member. The member who creates a Page becomes its super admin.

These pages were read on 3 October 2026 and describe desktop web unless noted. Roles and menus change, so check the linked pages.

Who can do what #

Page roles (the Help Center names three roles for the Page itself):

Ad account roles in Campaign Manager:

Every ad account must have a billing admin, and its creator starts in that role. Business Manager has three roles of its own: Admin can add or remove people, ad accounts and Pages and manage partners and invoicing, while Employee and Contractor can be added to ad accounts or Pages without administrative actions.

The tables point to a simple habit: give each person the narrowest role that does the job. An analyst can read Page analytics without being able to post, and a viewer can see ad performance without editing a campaign.

Paid seats are personal too. LinkedIn's Recruiter page defines licence sharing as Recruiter being accessed by someone other than the assigned LinkedIn member, and calls it a breach of contract terms. If more people need access, it points you to buying more seats through LinkedIn sales, not to passing one login around.

Add someone to a Page, step by step #

1. A super admin opens the Page's super admin view.
2. Click Settings, then Manage admins.
3. Choose the Page admins or Paid media admins tab and click Add admin.
4. Search for the member, associated employee or advertiser, select the name and pick a role.
5. Click Save.

LinkedIn lists conditions: the person is a 1st, 2nd or 3rd-degree connection, follows the Page, has no block either way with the Page, and has no flagged violations. One Page admin role per person is allowed, several paid media roles are. LinkedIn also says you may reach a limit on the number of admins.

If a colleague requests access, open Manage admins, scroll to Pending admin requests, click Assign role and choose Super admin, Content admin or Analyst. You can decline too, or act from the email you receive. Once granted, the member signs in to their own profile and opens the Page from the My pages pane on the left of their LinkedIn homepage.

Agencies and clients #

• Ad accounts. An account manager adds people under Account Settings, then Manage access, then Add user. Only 1st, 2nd or 3rd-degree connections can be added. If the ad account sits in a Business Manager, access is managed there.
• Business Manager partnerships. A Business Manager admin needs the partner's Business Manager ID. Nothing is shared automatically. Sharing an ad account or Page lets the partner add its own people with the access level you assign, and LinkedIn recommends managing only your own employees in your Business Manager. The sharing pages say that stopping the sharing of an ad account or Page, or lowering a shared Page role, goes through LinkedIn support.
• Invites. Business Manager invitations need work email addresses, and invitees must have a LinkedIn profile.
• Authority. The Ads Agreement says an agency accepting it for an advertiser must be authorised to do so, may be asked for written confirmation, and may be removed from accounts if the advertiser says it is no longer authorised. See also managing client ad accounts.
• Two-factor authentication. Campaign Manager users each need it on their own account.

When someone leaves #

1. Remove their Page role: Settings, Manage admins, the right tab, the delete icon, then Remove. If you are the only super admin, assign another first.
2. Remove them from ad accounts under Account settings, Manage access with the trash icon. A billing admin can only be removed after another one is added.
3. For assets in Business Manager, a Business Manager admin or Page super admin opens Pages, clicks the Page name, finds the person, then uses More and Revoke access. The person keeps access to other assets they hold.
4. Remember that roles are removed, not accounts: the account stays its owner's.

If access goes wrong #

• Nobody can approve you. Add the organisation as your current position, verify your workplace with your company email, follow the Page, then use More and Request admin access. If current super admins don't respond, LinkedIn's page says to contact support, which may ask for more information and can't give admin details to members.
• You can't see the admin view. Sign in with the profile that holds the role. Paid media admins don't get the Page admin view.
• You can't add a person. Check the four conditions above.

Where ADSSPEED fits #

ADSSPEED is a desktop app for Windows and macOS that manages many browser profiles. Each profile keeps its own cookies, local data and browser settings, so accounts you manage can stay signed in side by side without signing each other out. A team member who holds roles for several clients can keep each client's work in its own browser profile, opened, stopped and organised in bulk. Profile data stays on your own computer. Roles still come from LinkedIn, not from ADSSPEED, and ADSSPEED is not affiliated with LinkedIn.